If you know Vinny, you know this is gold. If you don’t know Vinny, I feel bad for ya son.

Here is a little jingle that Vinny did for us. He will get 10% of all water bottle and fridge magnet sales because of it.

New Choice Jingle

You know what we like?

Dudes that shred, dudes that are humble and dudes that smile. Luke Meeds is that kind of dude. So we decided to start dating him.

Welcome aboard sir.

Cranbrook’s online skateboard & snowboard pusher is having an online sale. Everything is 20% off, that includes items that are already marked down. Get up quick to get the Skateboard and snowboard gear that Santa didn’t bring.

To receive the 20% off, at checkout enter promo code: boxing

We just got our hands on the new Drift HD Ghost cameras.

These lil’ guys have a built in 2″ screen for previewing your footage, they are waterproof and shock resistant and come with a remote for the ol’ self filming missions. Super easy set up and interface.

Included with the camera is a $100 bonus accessory kit, including a spare battery, suction cup mount, helmet mount and lens changing kit.

If you want to do something very important today, make sure you watch enjoi skateboarding’s new video Tweak The Beef.

It is very important.

We at The Choice are super hyped to have Now Snowboard Bindings on our shelves. We got a chance to ride them last year and we were all super hyped on them (read more on that here), and now that they are here, you will get a chance to check them out for yourselves. They really are worth a look.

With all the joy and revelry that was had at the Spring Ladies’ Night, we couldn’t wait a full year for another, so we present you with the Winter Edition.

With a ridiculous amount of goodies including a snowboard from our good friends at DC, this should prove to be one of the best yet.

As always there will be free drinks and appetizers, as well as the entire floor being on sale. So come down for the festivities and then join us at Dewey’s for the afterparty.